I was the person who used to say there’s no blueprint to success… if there was, everyone would be using it. I was wrong.
For years, I swore there’s no “blueprint” to success because every business is different.
Because selling an info-product is a totally different animal than selling $40/pound coffee or accounting services or home renovation or $500 designer boots.
I was wrong.
18 Years of Website Design Finally Opened My Eyes…
I’ve been building websites since ’95. Some traditional, but some pretty offbeat stuff, too. Like golf ball warmers that we got featured on major news sites & on the PGA circuit.
Or handbags made of cut glass. Got those on the red carpet during the Oscars. Backyard pools, perfume, books… you name it, I’ve probably built a site to pump it.
I’ve worked with Hollywood celebrities, big business, small businesses & solo entrepreneurs.
Worked with a lot of flops, too.
Know what I discovered along the way?
Every time I start a website design (or redesign) I’m asking the same danged questions over & over like a broken record…
Because, see, I come from a marketing background. I know that a website isn’t a business. It’s a marketing tool for a business.
So every client, I’m asking the same questions until I’m sick to death of those questions.
But if you don’t ask them, the site’s going to flop. Simple as that.
If you ask them and the website owner is all pooh-pooh about it, the site’s going to struggle. No two ways about it.
And then the owner is going to be all “oh-muh-gawd, why isn’t this site working?”
One day it dawned on me that those questions ARE the blueprint…
10 different people are going to get 10 different success plans out of those questions. But it’s the answers that change, not the questions.
The questions are carved in stone.
They don’t change.
Doesn’t much matter whether you sell a whiz bang info-product to solve my problem overnight, whether you sell $40 bags of coffee or whether you need to put butts into the chairs at your chiropractic clinic. The questions are the same.
Answer them and you build your own paint by numbers success story.
Don’t answer them and you’re going to struggle until the cows come home and then some. Giddy up little doggie, and call it a day.
Want to know why your website isn’t working?
Do the questions.
Want to know how to make a new site work?
Do the questions.
The “Website Magic” questions fit into 7 tidy categories.
Line them up, pull the arm and ding, ding, ding – you hit the jackpot.
Most small businesses miss at least half of them.
By now, I can look at a site and tell which questions you didn’t answer before you started.
So I’m working on putting them into a book.
Not a book that you read and try figure out how to apply. Never believed knowledge was the key to anything. Being able to apply what you learn, that’s where the gold is.
That’s why this book has an odd format. A chunk of “why you need this” followed by questions you need to answer.
Answer all the questions and at the end, I show you how to cobble those answers into a website that kicks some serious butt.
Who is “Website Magic” for?
• If you’re not sure why your website isn’t working, it’s for you.
• If you’re a sales manager and not sure how to boost web sales, it’s for you.
• If you’re a designer or marketer wanting to up your game, it’s for you.
• If you’re an SEO or Copywriter wanting to get bigger results, it’s for you.
• If you’re a solo entrepreneur with big dreams and a small budget, it’s for you.
And? You don’t have to be the person doing the work.
You just need to know “what work” needs doing.
Because without a plan, you’re tweaking blind and that’s a specially engraved invitation to all sorts of pain. Mostly of the financial type, but the ego takes a bruising, too.
I’ll Need Testers, Proofreaders & Feedback
I’m so close I can taste this thing. Questions are in their sections. Now I’m adding text to explain why each section is important.
Then I close my eyes, throw a prayer to the wind and release it to the kind souls who will help by giving me feedback & testing it.
If you’d like to be one of those, just shoot me your name and email.