Website Design – 3 Reasons To Work With a Web Designer


#1)Website Design Affects Credibility

Over 74% of website visitors judge the credibility of your business by your website design
(Consumer Web Watch) Which means if your website looks “homemade,” amateur, or less than professional — you’re losing business. Let’s be honest. A professional can help you look professional.

website design before/after

#2) Website Design Affects Visitor Retention

Aesthetics isn’t about “pretty pictures.” It’s about using visuals to affect response. People buy based on emotion (& justify with logic) Especially if you sell tangible products, visuals can buy attention long enough to arouse interest. Which means your visitors don’t take one look and hit the back button.

webdesign aesthetics

#3) Website Design Affects Sales. Obviously!

It goes full circle. If you don’t look credible, people hesitate to buy. Wonder if you’re for real. It’s a double edged sword. If you sell high ticket, they wonder why you don’t have a credible site. And if you sell low ticket? Not worth risking their credit card safety.

website design and credibility

It’s more than web design – but design is where you start

Honestly? Growing your small business online is more than website design. The most awesome website design doesn’t come with a built in audience waiting with credit cards in hand.

  • You need good copywriting
  • You need traffic
  • You need to convert your traffic

But you don’t get to do any of that if people take one look and hit the back button.
(Though your competition sure appreciates it)

With all the tools out there, anyone can build a website. Building a website that works is another story.

website design credibility

Technology Has Made Professional Web Design Affordable…

Computers cost less than they used to. So do websites. You don’t need to pay thousands for a design anymore. And you don’t have to settle for looking homemade. You can get started with a professional design for less than you pay for your monthly Internet connection. What are you waiting for?

What’s next?