Is Direct Mail Dying? Spending Drops 1.7 Billion

Monday, March 9th, 2009

You call it junk mail; the stuff you open over the trash bin. But, for over 50 years, marketers have considered direct mail to be the “old reliable” method of spreading the word. For the first time, since tracking began back in 1945, direct mail spending has dropped. According to the Winterberry Report “A Channel [...]

Blog Ham, Spam and Makin’ Bac’n

Friday, January 30th, 2009

You know what blog spam is, yes? Those annoying posts filled with links to things I shall not mention for fear of attracting those people by speaking their language. Akismet takes care of blog spam for us. Blog ham is the opposite of blog spam. Blog ham refers to posts that are legitimate, but are [...]