Is Direct Mail Dying? Spending Drops 1.7 Billion

You call it junk mail; the stuff you open over the trash bin. But, for over 50 years, marketers have considered direct mail to be the “old reliable” method of spreading the word.

For the first time, since tracking began back in 1945, direct mail spending has dropped.

According to the Winterberry Report “A Channel in Transformation: Vertical Market Trends in Direct Mail 2009” direct mail spending dropped 1.7 billion in 2008. Winterberry predicts Read more

March 9, 2009 | 3 Comments