Is Direct Mail Dying? Spending Drops 1.7 Billion
You call it junk mail; the stuff you open over the trash bin. But, for over 50 years, marketers have considered direct mail to be the “old reliable” method of spreading the word.
For the first time, since tracking began back in 1945, direct mail spending has dropped.
According to the Winterberry Report “A Channel in Transformation: Vertical Market Trends in Direct Mail 2009” direct mail spending dropped 1.7 billion in 2008. Winterberry predicts Read more
Google Search Engine Marketshare Frozen?
Any two sets of statistics rarely agree. That’s because numbers are so easy to manipulate. But when it comes to search engine marketshare, two stats giants agree. Search engine marketshare seems to be frozen.
Google is no longer gaining, and the top 5 search engines have established pecking order. The numbers vary by miniscule amounts, with Compete shaving a few points off Google and throwing it to the competition, but the overall breakdowns aren’t much different.
Search Engine Marketshare 2009 Piechart:
Read more
Sattan.org WordPress Hack Steals Google Traffic
About a week ago I was contacted by someone with a hacked wordpress blog. I hit the Internet looking for wordpress hack information and found a post at NewCoolThang. It said:
The scheme is pretty clever. Apparently what they do is hack into your WordPress site via FTP somehow or other (likely via a vulnerability in older versions of WP), then they modify your wp-blog-header.php file. The purpose of the hack is to siphon off all of your search engine traffic to their spam sites.
Right enough. That’s exactly what the hacker does. It steals your search engine traffic.
Except, it’s not just old versions. Many blogs were saying the “fix” is to upgrade your WordPress. But the hacked blog staring me in the face was the most recent version of WordPress. Clearly, that wasn’t the solution.
Here’s The Really Ugly Part Read more
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