|“The day will come when,
after harnessing space, the winds,
the tides and gravitation,
we shall harness for God
the energies of love.
And on that day,
for the second time
in the history of the world,
we shall have discovered fire.“
Pierre Teilhard de Chardin, 1881 – 1955
“It was devastating. My teacher started crying, all the girls started crying…”
Jim Johns, Houston; remembering the assassination of JFK
A Jamaican woman stopped. Legs buckled under her. Clasped her hands and cried, “My son in one building… my daughter in the other…”
Jenna, New York… remembering 911
Business strategists loudly proclaim the merits of repetition. Brain scientists are quick to agree. Repetition is how we remember.
And yet, from the pages of time, the voice of late author Tryon Edwards softly whispers an inescapable truth;
“We rarely forget that which has made a deep impression on our minds.”
Neil Armstrong landing on the moon… Bob Hope’s smile… September 11th… the assassination of JFK… our first love… first kiss. Moments forever etched in our memories.
Not by repetition, but by emotional impact.
Ninety percent of websites fail. Eighty percent of new businesses fail.
They fail, not by lack of desire, but by lack of impact.
Most business owners are afraid to walk the edge. Afraid to stand up and stand out. Afraid to be the dissenting voice in the crowd. Afraid to be different.
Sadly, the best results the timid get is to stay forever invisible.
Anita Roddick’s vehement protests against animal testing in the name of beauty rocketed The Body Shop to success despite an advertising budget of zero.
Seth Godin’s Purple Cows, and the Starbucks experience.
And who of the Coke generation can’t sing along with the tune “I’d like to buy the world a Coke, in perfect harmony…”
If you long to be remarkable, but you’re a little short on courage, ask yourself this;
What do you stand for? What burning message does your work convey?
Why are you here?
What stirred your heart and led you to the path you walk?
Harness the power of what you stand for, what you love,
and in the words of a humble Jesuit priest…
You shall have discovered fire.