Marketing Stew?

I'm late, I'm late For a very important date No time to say "Hello", "Goodbye" I'm late, I'm late, I'm late I run and then I hop hop hop. I wish that I could fly. There’s danger if I dare to stop, and here’s the reason why You see, I’m overdue, I’m in a rabbit stew. Can’t even say goodbye, hello I’m late, I’m late, I’m late Alice's Adventures in Wonderland (1865) by Lewis Carroll (1832-1898)

Now is the time to start getting ready for the holiday shopping season. Doesn't much matter what month you're reading this, unless it's November or December. Then you're late, you're late, for a very important date.

It never fails. Come November, website owners send me email by the truckload, asking how they can get their share of the holiday pie. When I tell them they're probably too late and should have started months ago, they're... frustrated.

According to statistics from the National Sales Executive Association;

2% of sales are made on the 1st exposure/contact

3% of sales are made on the 2nd exposure/contact

5% of sales are made on the 3rd exposure/contact

10% of sales are made on the 4th exposure/contact

80% of sales are made on the 5th-12th contact

So, let's say you've put off your promotion campaign until October. And you need repeat exposure (5+ times) to a widespread, yet targetted audience. You need some type of customer acquisition plan in place. And your website isn't converting. And you don't know why. And you haven't made a list or checked it twice.

How big did you say your budget is?

If you have no idea whether your website is converting or how to get exposure in the first place, maybe now is a good time to find out?

To echo the sentiment of the brilliant man that makes people spell my name wrong; Please don't be overdue. Stay out of rabbit stew. It's time to say goodbye, hello... 'cause you have things to do!

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