Zero Growth to Hero Growth
They can’t buy what you sell if they don’t know you exist…
Are you frustrated with poor results?
Statistics tell the tale. Websites converting at under 2%. Ads converting under 1%. 80% of subscribers don’t even open your email. When they do, they don’t click. Social media posts no one clicks or shares.
More isn’t the solution.
Yelling above the crowd doesn’t work. Every minute, 1,440 blog posts, 3.3 million FB posts, and 66,000 Instagram photos are posted on the internet. 500 hours of video are uploaded to YouTube, and 150,000 emails are sent. Multiply by 60 to for an hour. All day. Every day. You can’t yell louder. More isn’t the solution.
You know how we get averages, right?
For every website converting at 25% or 40%, there’s a thousand or more converting at half a percent. It’s not that better isn’t possible. It’s that most website owners haven’t spent 22 years in website marketing and, frankly, they have no idea what works. So they do what everyone else is doing. Except, when you do what everyone else is doing, you get what everyone else is getting. Hence, the averages.
Tactics aren’t strategy….
Content marketing, email, social media – those are tactics. Tactics aren’t strategy. Never were, never will be. What you need is a strategy that pulls all the pieces together, and works. If you long to stand head and shoulders above the crowd, and you’re brave enough not to follow the struggling masses, this book will lead you where you’re hoping to go.
Want a preview copy?
This book is due to launch in June 2017. But, I need feedback. Case studies. People to proof read, ask questions and give feedback.
This isn’t just another freebie to download and forget about while it languishes on your hard drive. There’s plenty of those online. But, if you’re interested in a serious joint effort, please join my book preview team. Thanks!
“If you don’t know where you’re going, any road will get you there”
Lewis Caroll, Alice in Wonderland