The Fall of Advertising & the Rise of PR by Al & Laura Ries

November 20, 2009 by linda caroll  
Filed under read this!

In the bestseller, “The Fall of Advertising & the Rise of PR,” co-author Al Ries says
“War and marketing have many similarities. Military generals who fight today’s war with last war’s weapons are no different than marketing generals who fight today’s marketing war with advertising when they should be using PR. Yesterday it was armor. Today [...]

301 Redirect

November 20, 2009 by linda caroll  
Filed under tutorials

Setting up a 301 redirect is easier than you’d think.

Forever Invisible

November 19, 2009 by linda caroll  
Filed under marketing

“The day will come when, after harnessing space, the winds, the tides and gravitation, we shall harness for God the energies of love. And on that day, for the second time in the history of the world, we shall have discovered fire.”Pierre Teilhard de Chardin
paleontologist, biologist,
philosopher & Jesuit priest
1881-1955

 
 

“It was devastating. My teacher started [...]