Fun, Messy and Slightly Naughty. The Power of Copywriting.

When was the last time you seduced someone by giving them a list of benefits and a deadline?
Somehow you know (instinctively?) it wouldn’t work.

Instead, you’d focus on the object of your attention.

Choose your words carefully.
Build intrigue.
A gaze, a smile…

A touch.

But, this is not seduction, you remind yourself.

It’s commercial copywriting.

You scratch down features and benefits.
Perhaps a discount?
A time limited offer?

Unless you’re J. Peterman, of course. Then you’d write;

Or, if you’re the wizard of words behind Lush Cosmetics;

According to the dictionary…
seduction = enticement
Enticement = arousing hope or desire.
Selling = arousing desire.

Coincidence?