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Hi, I’m Linda…

I’ve been in marketing & copy writing forever, dev & design since 1995, SEO since 1998 and PPC since 2002. When I built my first commercial site, there were less than 10,000 websites on the internet. When I started doing SEO, Yahoo was manually reviewing sites and Google was a college project called BackRub.

Can we talk?

I am disgusted and disgruntled by the state of internet marketing today. Web designers who don’t know a lick of seo despite that site structure and on-page seo are important elements of ranking… PPC firms that can’t get the dang CTR over 2%… SEO people who say it takes 6-12 months to rank a site… social media firms that have no strategy or measurable goals. Caveat emptor. Let the buyer beware.

And let’s be honest about “years of experience.” Most people don’t have 5 or 7 or 10 years of experience. They have just enough experience and knowledge to talk over your head, followed by a whole lot of repetition.

Fragmentation Bites

I understand why web services are fragmented. There’s a lot of moving pieces. SEO, SEM, PPC, copywriting, on-page, off-page, email marketing, conversion rates, click rates, analytics, outbound marketing.

Problem is, everything is connected. SEO is part of design. Layout and copy and visuals and A/B testing affect conversion. Response rates affect ranking. Analytics teaches you what works and what to edit.

When you have a different person doing all of those (and no one doing some) you end up running in circles. Like a puppy chasing its tail. Except, the puppy is having fun. You, not so much.

But, my work isn’t about me…

It’s not about you, either. It’s about them. Your customers and visitors. Because if they don’t like your website, you won’t like it much, either. That’s what it comes down to. User experience. That’s what I do.