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If you’re ignoring analytics because they’re too confusing or you don’t want to see how bad it is, let me tell you what’s happening.

First, you’re working hard to drive traffic, but it’s largely a waste of time because half your visitors leave almost instantly.

Most websites lose half their traffic in under 29 seconds. Usually, right after your site loads. They look. They leave.

Also? You’re probably focusing on the traffic sources that convert least and ignoring the ones that send you customers and subscribers.


There’s so much data, it’s overwhelming.

Worse, the numbers you think you should be looking at don’t matter all that much and the ones that do are the ones you’re not looking at.

Which is why I created this cheat sheet. So you can use analytics to fuel growth. You’ll discover where your customers are, what’s working and what isn’t.

It works like traffic lights. Follow the instructions and the red, orange and green indicators will show you what to do more of and what to stop doing.

available January 2020

… a contracting company in Highland Park, Ill. contacted Ms. Caroll; “business has doubled!” they happily reported…

excerpt: The New York Times

After years of barely hanging in there, I finally found the answer. Her name is Linda Caroll.

I finally have a website that makes money!

“Linda Caroll says it all: On the Internet, you seldom get a second chance to make a good first impression.”

excerpt; Mompreneurs, featured on Oprah

My respect for you was high to begin with, but you have blown it off the Richter scale artistically and ethically. I am lucky to have found you.

I love the layout and colors you used for every page. Rich and just perfect!

Love, Laura

After reviewing sales with our sales force, over 75% of our upscale buyers review our website before buying. Pat on the back for you!

A designer has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoine de Saint-Exupéry

Hi, I’m Linda…

Anyone can build a website. Building one that works is another story. We live in a world of too many designers who don’t know marketing or seo, marketers who don’t know design or seo, and seo people who don’t know design or marketing. And there’s you, with a website that doesn’t work as well as it should. If you’re struggling with your site, I can help.